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Sales 2.0 May Put You Out of Business

Dan and I recently hosted a brainstorming coffee meeting with a couple business owners considering dipping their toes into sales 2.0, in this case weekly blogging, modest social networking and...

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3forward Presenting Sales 2.0 to CEO Netweavers

3forward has been invited by CEO Netweavers to present “Sales 2.0: How New Media, Social Networks and Web 2.0 Have Changed Sales” to the Dallas / Fort Worth New Business Development Special Interest...

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3forward launching Social Media Breakfast in Dallas

3forward has announced they are launching Social Media Breakfast in Dallas, Texas, the headquarters city for the sales 2.0 company.  The fast growing Breakfast series brings together people who are...

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Make Inbound Part of Your Marketing Mix

We keep thinking what we explain in this post has become common knowledge as a B2B marketing best practice.   A recent sales 2.0 workshop with a very open minded group of CEOs reminded us it is a...

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Webcast: Reinventing the Sales Model

Download Presentation [flashvideo file=wp-content/uploads/2010/07/3forward_Reinventing_the_Sales_Model.flv /] The sales model most companies use is broken. It is built on outdated principles and...

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Make Your Sales Efforts Pay Off in a 2.0 World by Edelshain & Cousineau

7 Tips to Make Your Sales Efforts Pay Off in a 2.0 World Click Here to Open in PDF Buyers are using Google and social media to buy in a different way. Sales people are in the midst of learning how to...

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Content Fuels Demand Generation

Had a lengthy counseling session recently with a company struggling with their demand generation program.  We know them well and worked closely with their CEO over the past year as he’s managed the...

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Future Sales Forces More Effective With Far Less People

At the 2011 Sales 2.0 Conference held recently in San Francisco, Gerhard Gschwandter, CEO of Selling Power Magazine predicted that of the 18 million salespeople currently in the U.S., fewer than 3...

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Real Leaders Break Rules

Following others’ examples often establishes how leaders define and manage their organization.  Whether it’s coaching a football team, running a car company, or managing a sales organization – how...

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Read To Lead – Recommended Sales and Marketing Books and Resources

We talk often on this blog about the tremendous changes occurring in the world of B2B sales and marketing.   We also stress the importance of continuous self-education for leaders of these disciplines...

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